Operating a successful membership website doesn't end with recruiting new members. You need to ensure they keep coming back with engaging and timely content. But if you aren't strategic about it, that content will become a jumble of ideas in your brain -- and will look like exactly that on your site.

The covid pandemic has taught many yoga studios the value of having not just a simple website but one that allows them to generate an ongoing income stream.

Offering live or recorded yoga classes online can transform your yoga business by providing exposure to students around the world, increasing your income and providing the ability to upsell other products like retreats, courses or products.

Of course building a website can seem an overwhelming task at first. But, these days there are a wealth of affordable and easy-to-use tools for beginners that can make creating a website a weekend project.

SubHub’s membership website builder is a platform that provides everything you need to build and launch a website, accept payment and manage the members who are paying to access your yoga content. It's easy to expand your yoga practice with a membership website.

With our beginner-friendly platform, there’s no reason to feel intimidated. We take care of the tech and offer ongoing, hands-on support for when you need it.

So let’s outline the first steps to building, launching and getting members for your your website.

1. Identify Your Customer Profile

Before you start, take some time to identify your ‘Customer Profile’ and your ‘Market Niche’.

Don’t try to appeal to everyone. Instead refine your focus so you can target a specific audience. This makes appealing to and reaching an audience all the more easier.

For example, you may just want to focus on yoga for pregnancy or morning meditation or 5 minute sessions or chair yoga.

It might sound counterintuitive to be limiting your potential audience reach but focusing on a niche allows you to craft content specific to that audience’s needs. 

By narrowing your focus, you can strengthen your online content offering because success comes from meeting the needs of an audience.

This also allows you to refine and tailor the keywords you use in your titles and copy making it easier for people to find your site via search engines.

Read more about marketing strategies.

2. Select a Yoga Template

You can easily jump-start the design process by selecting one of SubHub’s ready-to-use yoga-themed templates.

Each template layout features sections designed to inform and convert visitors to members. But you can also customise your homepages with new layouts from the section library.

What do you need to start designing your website

1. Engaging messaging.
3. High quality images.
5. Example videos.
7. Initial content.

After selecting a template, start customising it by replacing the sample text and images with your own content.

It’s important to remember that visitors ‘scan’ rather than read web pages. So when writing the copy for your homepage be as succinct as possible.

Always introduce sections with descriptive headings because while a user might not read the body copy, they will skim a heading.

Read more about crafting a homepage.

3. Create Content

You should have a minimum amount of content available to members. I would suggest at least 14 pieces of content which could be a mix of blog posts and videos. Then regularly post new content to build your inventory and show commitment to your members.

You can also repurpose content into courses which can be sold individually or included in a membership. Sometimes it’s how you package and present content that can attract a subscriber. For example, a course that organises specifically themed content into a collection can provide a user with an easy to follow path into daily yoga practice.

Where to find high quality free use images, icons and graphics

There are plenty of sites where you can get free use, high quality yoga-themed images and video to make your site visually appealing. Pexels, Unsplash are my favorites and Canva is a superb free, all-round graphic software for creating media posts and more.

4. Get Organised

Your site’s organisation is very important. Your members need to easily find the content they are looking for. Spend time mapping out your navigation and assembling content into easily accessible categories. Think about the user experience. Users should be able to find the content they want in just a click or two.

Your SubHub website comes with an advanced search filter.

This filter allows members to search for content that meets their specific criteria. The filter is particularly useful for searches that include multiple practice variables that you can define - such as duration, style and focus.

5. Build Your Audience

The best promoter of your website is yourself! 

Using social media platforms to promote and drive traffic to your membership website is a must. The platform you chose varies according to where your audience naturally hangs out.

This might mean doing YouTube videos, Instagram Stories, TikTok LIVEs and expanding your practice from the studio into the digital landscape.

Use keywords in your titles that match what people are searching for so they can find your content. 

An important part of any marketing strategy is consistently showing up. This is all part of the process of building trust with your audience. By witnessing your commitment, you'll create loyal followers.

6. Grow and Nurture Your Email List

In order to market successfully, you need to capture a visitor’s email address with an opt-in lead magnet.

This is easily done by offering something free in exchange for their email. It could be something as simple as a checklist. Of course, the offer needs to be relevant and of value to your prospective audience.

Then you must nurture this email list with a followup email sequence.

Conclusion

There’s a lot of free yoga content out there but users will join a membership website for the personal experience, connection and authenticity.

Your website doesn’t need to be perfect before you launch but it should be professional looking and provide value. But keep in mind that as with any experience, it is a continuing process that will improve as you learn and grow.

Read how Cheri of InspireEncourageEmpower and Deborah Stanley of ThriveYoga created their yoga websites on SubHub.

Start creating your online yoga website today with a SubHub free 14-day trial.

Creating a pricing page that converts isn’t just about listing numbers. It’s about making it clear, transparent, and easy to compare. When customers understand exactly what 

Your website homepage is your brand’s first impression, and creating an engaging experience is crucial for keeping visitors interested and encouraging them to take action. Whether you’re selling a product

Repurposing your YouTube content allows you to maximize its reach and impact across different platforms. Here are 10 ways to repurpose your YouTube videos to market your membership website:

YouTube is one of the most effective platforms for attracting, engaging, and converting potential members to your membership website. With billions of users and an ever-growing appetite for video content, leveraging YouTube can help you build brand authority, drive traffic, and grow your membership.

Kate Faulkner, founder of PropertyChecklists.co.uk, has created a valuable resource for aspiring property developers and professionals. By offering an array of detailed checklists, expert advice and access to a trusted network of service

Tony Eyers launched his membership website to offer online harmonica lessons to share his passion for music while providing value to both beginners and seasoned players. By offering a combination of free content

Using a membership website to sell your online learning materials allows you to support teachers with fresh resources while generating recurring revenue and showcasing your expertise.

The principles of promoting a membership website haven’t changed much over the years. It  requires innovative strategies that attract and retain paying members. What does change are the tools and tactics. In this article, we’ll talk about how to leverage the latest cutting-edge tools and trends to maximize visibility and engagement in 2025.

SubHub’s membership website builder allows you to easily build and launch your own online knowledge business and earn an ongoing income from it. 

Users love all the built-in functionality, intuitive editor and 5-star customer support they receive.

The SubHub platform includes everything you need, all-in-one place, to create a website that can accept payments from users who subscribe to gain access to your member-only content. It delivers all the functionality to succeed in creating any type of membership website. Get started building your site with our free 14-day trial.

Easily customise your homepages to convert visitors to members

After selecting one of our ready-made homepage templates, you can easily customise it to suit your brand and content. You can delete any unsuitable section from any template and replace it with one relevant to your design. A large selection of layout options can be found in the section’s library.

Build custom pages using the landing page editor

Our new landing page editor lets you create specific marketing pages. Depending on your hosting plan, you can create from 5 to 30 additional pages using the robust design capabilities of the landing page editor. But there’s need to be limited to using this editor just to create landing pages. You can also create highly styled content pages too.

Create unlimited membership plans and multiple levels

With SubHub, you can create unlimited subscription plans and membership levels to effectively segment your audience and the content they can access. Your members will only be able to access the content they are paying for.

Accept secure payments with trusted payment gateways

SubHub’s seamless integration with the trusted payment gateways, Stripe and PayPal, lets you securely accept recurring and one-off payments from members for subscriptions and course and store purchases. SubHub does not take any percentage of your sales. You can offer discounts, free trials and set up automatic renewals.

Easy to use content management system

Easily create and organise your content using the CMS. Your pages can contain images, audio, videos, PDFs and more. It can be published to be viewed publicly or access can be restricted to members only and even members who purchased specific subscription plans.

Create and sell unlimited online courses

Selling online courses are all the rage. With SubHub’s course editor, you can quickly create courses to sell as individual products or to include as part of a paid membership plan. Start transforming your knowledge into an income stream!

Check out the course sales page design on STEMsmart which lists all their educational courses for preschoolers.

Sell store products for an additional revenue stream

The built-in store lets you sell physical products and digital downloads. With the pay-per-view functionality, you can sell access to one off member-only content.

LovePrayTeach uses their store to earn additional income by also selling their member content as individual downloadable lessons.

Grow and nurture your online community

Grow your community engagement with features that promote communication. SubHub’s built-in member forums, commenting, event calendar and member profiles help to foster member participation.

Translate your website labels into your language

The language settings menu allows you to translate any hard coded English word into the language of your choice. Alternatively, you can replace a word with your own alternative.

Our advanced search filter lets students find the perfect fitness class

SubHub's advanced search filter lets your students customise their search experience so they can find the most suitable fitness or yoga class that meets their specific criteria at any moment.

The advanced search filter is available with every SubHub website. You just need to enable it in the control panel.

A 5-star support team that always exceeds expectations

Our team delivers personalised support and always goes above and beyond client expectations. We don’t send scripted replies but thoughtful information along with screenshots and bespoke video tutorials so you always feel comfortable and confident using the SubHub platform. Our support team never receives anything less than 5-star reviews.

Take a tour of SubHub's membership website solution - see everything that's possible and more

Need help building your website? Our design service could be the solution for you!

Your member homepage is one of the most important pages on your site. It's where members land each time they log in, and it should be designed to keep them engaged, help them easily navigate your content, and encourage them to remain active subscribers. 

Resizing images in bulk is essential when optimizing photos for websites, social media, or storage. Instead of resizing each image manually, using bulk processing tools can save time and effort. This guide will walk you through three popular methods: Adobe Photoshop, Picsart, and Imageresizer.com.

1. Resizing Images in Bulk Using Photoshop

Adobe Photoshop is a powerful tool that allows you to resize multiple images at once using its Image Processor feature.

Steps to Resize Images in Bulk Using Photoshop:

1. Open Photoshop and go to File > Scripts > Image Processor.
2. Select the folder containing the images you want to resize.
3. Choose the destination folder where resized images will be saved.
4. Under File Type, check Resize to Fit and enter the desired width and height (e.g., 800x600 pixels).
5. Select the file format (JPEG, PSD, or TIFF) and adjust quality settings if needed.
6. Click Run, and Photoshop will resize all images in the selected folder automatically.

Pros: ✔ High-quality output ✔ Supports batch processing with additional adjustments (e.g., sharpening, color correction) ✔ Saves time when handling large projects

Cons: ✖ Requires a paid Adobe subscription ✖ May have a learning curve for beginners

2. Resizing Images in Bulk Using Picsart

Picsart is a user-friendly tool with bulk resizing capabilities, available as a desktop app or online editor.

Steps to Resize Images in Bulk Using Picsart:

1. Open Picsart (either the desktop app or the online version at picsart.com).
2. Click on Batch Editor in the tools menu.
3. Upload multiple images by selecting or dragging them into the editor.
4. Choose the Resize option and set your desired dimensions.
5. Apply the changes and click Export to save all resized images.

Pros: ✔ Simple, user-friendly interface ✔ Free version available ✔ Additional editing options like cropping and filters

Cons: ✖ Free version has limited features ✖ Web-based version may be slow for large batches

3. Resizing Images in Bulk Using Imageresizer.com

Imageresizer.com is a free, web-based tool that allows you to resize multiple images quickly without downloading software.

Steps to Resize Images in Bulk Using Imageresizer.com:

1. Go to Imageresizer.com.
2. Click Upload Images and select multiple files from your computer.
3. Set the desired width and height under the Resize Options section.
4. Click Resize Images to process them.
5. Download all resized images as a zip file.

Pros: ✔ Free and easy to use ✔ No software installation required ✔ Fast processing for small batches

Cons: ✖ Limited customization options compared to Photoshop ✖ Requires an internet connection

Final Thoughts

Whether you're a professional designer or just need to resize images quickly, these three tools offer great solutions:

• Use Photoshop for high-quality, advanced bulk resizing.
• Use Picsart for a balance of simplicity and features.
• Use Imageresizer.com for quick, free, and online resizing.

Choose the tool that best suits your needs and start resizing images efficiently today!

Yoga continues to thrive as one of the most adaptable and accessible fitness practices, making it an ideal discipline for online instruction. With minimal equipment and the flexibility to practice anywhere, transitioning from an in-person studio to an online membership-based platform is easier than ever.

Since the pandemic, the demand for virtual yoga has only grown, with more people seeking convenient ways to incorporate wellness into their daily routines. Taking your yoga classes online offers numerous advantages, including:

• Global Reach – Connect with students worldwide.
• Lower Overhead Costs – Eliminate expenses associated with running a physical studio.
• Flexible Income Streams – Generate passive income through on-demand classes, memberships, and live sessions.
• Personalised Learning – Provide students with an extensive library of yoga sessions categorised by style, duration, and focus, allowing them to tailor their practice.

Deborah Stanley, founder of ThriveYoga, successfully launched her online yoga studio with these benefits in mind. She leveraged the SubHub membership platform to create a seamless experience for her students. We spoke with her about her journey, insights, and tips for building a thriving online yoga community in 2025.

Can you tell us a little bit about your background and what led to you to setting up your site?

I've been a yoga teacher for 12 years and I wanted to offer my classes online so my pupils could practice at home and people who couldn't attend my in-person classes could enjoy the benefits of yoga whenever they wanted to.

Why did you decide to use SubHub and how long did it take for your website to be online?

I wanted a membership site that did everything - hosted the website, managed the members, linked to the payment method, that I could update and add to myself and offered support and back-up when I needed it.

How involved were you in developing the website, and did you have any experience in creating a website before?

I was involved in building the website from scratch and worked closely with the developers to ensure the site worked as I needed it to. I have created a very basic website for my in-person classes before.

How hands on are you with updating your site? Do you create everything yourself, do you have any staff, or do you outsource?

I create everything myself. I write a weekly blog and add a weekly video myself. I don't have any staff, except a slightly more tech-savvy and willing-to-help husband.

How much time do you spend updating your website?

I don't make many changes to it apart from writing my weekly blog and setting up my weekly video. How do you interact with members and what’s the key to keeping them happy? I keep in contact with them via my blog, newsletters and social media. A variety of different classes and different information about yoga keeps people happy, plus a smooth-running, straightforward membership process with no surprises or glitches so they can view their videos whenever they want to.

How has SubHub enabled you to grow?

I am able to teach yoga to many more people than I could in my in-person classes and potentially make more money from doing so.

What kind of content is most popular on your website and why do you think that is?

The videos - people join Thrive Yoga to practice yoga with an experienced teacher who offers varied classes suitable for all abilities.

How have you grown your email subscribers and how do you manage them?

I have not done much advertising yet but some members have found me through word-of-mouth, the Thrive Yoga Facebook page and Google search. I manage them via Mailchimp.

How important is your website for your business?

My website IS Thrive Yoga. Without it I can't offer the videos or the membership.

Now that you've created a website, how do you make money from it?

I sell a monthly membership package.

From your experience, what are the basic steps somebody needs to take to setup and develop a successful website?

Help from an expert - it is extremely time-consuming if you don't know what you are doing. To develop it you need to be consistent with what you are offering in a clear and easily-understandable way.

What advice would you give to somebody thinking of starting their own website with SubHub?

I would say that if they don't have any experience of putting together a website or membership site then getting everything done 'all under one roof' with SubHub rather than trying to piece individual bits together using lots of different providers saves time, sanity and money. SubHub has yoga membership website temples that you get started with.

What can people expect from your site or company the next 6 or 12 months?

I'll be consistently delivering good yoga classes and focusing on marketing strategies to grow my membership.

Eric Tyson is the best-selling author of personal finance guides Let’s Get Real About Money and Personal Finance For Dummies (the first non-computer title in the ‘For Dummies’ series.) After working as a management consultant for a number of Fortune 500 firms, he started offering personal financial advice back in 1990.

Since then, his work has featured in hundreds of local and national publications, while he has also lectured at the University of California and even appeared as a guest speaker at the White House.

In 2008, with traditional print media on the decline, EricTyson.com was launched in an effort to reach a wider audience. We asked him a few questions about running the website.

How and why did you get started?

Over the years, I have seen many otherwise intelligent people make major mistakes in managing their money. Additionally, much of the personal finance writing and reporting I see is biased, jargon-laden and, in some cases, filled with bad advice.

For example, rather than telling people the hard truth - that one must live within one's means as a prerequisite to building wealth - many publications offer unrealistic ‘get rich without taking risks’ hype.

I came to realize that I could reach many more people and a more economically diverse audience through writing and I began my website out of concern that I wouldn't be able to continue to reach folks through traditional newspapers.

I don’t accept endorsement deals or fees of any type from companies in the financial services industry. As such, readers can be assured that they’re getting real, honest, independent advice.

Did you face any problems in the beginning?

Given the unfolding financial crisis in 2008, I had plenty to write about. Over the years, I've been able to cover timely topics in many areas of personal finance and the business has continued to grow naturally.

Few people realize the enormous conflicts of interest that exist when small publishing enterprises (websites, local newspapers, magazines) give away its content for free and generates revenue from advertising.

Whenever I go to a ‘free’ site, I spend time thinking about what the agenda is. If they accept advertising, this creates a major conflict of interest.

In order for me to continue offering impartial advice, I have to charge my members.

How has SubHub enabled you to grow your audience?

SubHub does all the technical background stuff that I lacked the expertise and desire to do. Their pricing is fair and they are available for service in a timely fashion.

The subscription model works well, with my members paying an annual fee of $19.95 - which is tax deductible! This allows me freedom to provide objective expertise, free of commercial interest, as I offer insights on breaking news stories, archived articles, exclusive book excerpts and much more.

How do you interact with members and what's the key to keeping them happy?

Our annual fee is modest and we allow a free-look period for folks to make sure that getting expert personal finance insights and information is for them.

Members get priority when it comes to answering questions, and I receive letters and emails from folks all the time. I enjoy these interactions because it allows me to understand what folks are thinking about and struggling with. While you can't make everyone happy all of the time, if you offer good information at a fair price along with good service, you will generally keep people happy.

Final thoughts

Using a subscription model, Eric ensures his content remains free from commercial influence, allowing readers to access expert insights with confidence. The SubHub platform has helped streamline the technical side of his business, enabling him to focus on delivering high-quality financial guidance. Through affordable memberships and direct interactions with subscribers, Eric continues to grow his audience.